History of Designers - Paula ScherWhere did Paula get her inspiration for the Public Theater Identity typography?
a type book where she found R's in a line, as the thinest type and thicker. Why did Paula start painting and what does she paint? before she would paint her fonts and then began to paint maps because of how long it would take You have to be in a state of what to design according to Paula? you must be in the state of play in order to make something With the Citi logo Paula said what was the difficult part of the job? persuading a million people to use the logo What do you like or not like about Paula's work (use example)? I like Paula's use. of color in her work. The big fonts and bright colors really grab your attention. How do you think differently about typography now that you have seen this video? Before I found typography as just text on a poser. However now I see typography as a way of art to expose certain points more than others. I learned that different fonts can express different tones and moods, which can really change a design.
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The First Secret of Design - TED Tony Fadell
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